Signs Point to Wayfinding Progress
The City of Greenville’s new wayfinding system is showing signs of growth. Workers have installed the first major new sign along the city’s 
gateway corridors.
People coming into Greenville from the West will see the new welcoming Greenville sign at the intersection of Stantonsburg and Allen Roads. Visitors to the city have been able to take advantage of the system of 162 signs over the past several months.
More than just a bunch of signs, Economic Development Officer Carl Rees says there is an economic value to the signs. “The designer of our wayfinding system likes to say this system is like a friendly face at the local visitor’s center, a well-designed brochure, or an information rich web site,” said Rees. “A wayfinding program reinforces the message that a city is well-planned, organized, safe and caring. I believe that message is especially important as we try to attract new businesses and visitors to the city.”
The system, which was designed to meet NC Department of Transportation standards, helps direct people to various destinations as well as public parking lots. Included in the system are pedestrian, vehicular, district, gateway, and parking lot signs. The wayfinding system cost approximately $550,000 and is flexible to allow new signs to be added as new destinations are created.
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